Client
Spirits League
Agency
Tegan Digital
Role
User Testing, Product Design
Overview
Spirits League set out to unify how suppliers and distributors collaborate, track performance, and manage promotional programs. What existed was a fragmented, manual process—spread across spreadsheets, emails, and disconnected systems.
We partnered with their team to define and prototype a centralized member portal: a role-based platform designed to bring visibility, structure, and efficiency to every part of the workflow—from weekly sales submissions to program reporting.
The Opportunity
The challenge wasn’t just designing dashboards—it was rethinking how multiple stakeholders interact within a shared ecosystem.
Suppliers needed a clearer view into distributor performance. Distributors needed a simpler way to manage campaigns and report data. And both needed a system that reduced friction without sacrificing flexibility.
The opportunity was to transform operational complexity into a streamlined, intuitive experience—one that could scale with the platform over time.
Approach
I started with lightweight, directional concepts to help align stakeholders and bring the vision to life ahead of a key board presentation.
From there, the work evolved through iterative design and user feedback—testing how real users navigated dashboards, interpreted data, and completed key tasks.
This process allowed us to move beyond the initial wireframes and refine the experience around what actually worked in practice—simplifying interactions, clarifying hierarchy, and prioritizing the most actionable information.
Solution
The final experience centers around role-based dashboards tailored to each user’s needs:
Supplier dashboards provide a command center for monitoring distributor activity, tracking performance, and identifying opportunities across campaigns.
Activity tracking tools surface goal progress, highlight risks, and make program performance easy to evaluate at a glance.
Distributor dashboards streamline campaign management with clear alerts, structured workflows, and simplified weekly submission forms.
Across the platform, I focused on creating highly scannable interfaces—using modular layouts, clear hierarchy, and data visualizations to make complex information easier to understand and act on.
Impact
The result is a more connected, transparent system—one that reduces manual overhead and gives stakeholders a shared source of truth.
By transforming a fragmented workflow into a centralized platform, Spirits League is better positioned to scale its programs, improve collaboration, and make more informed decisions over time.